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Illustrative digital marketing photography
DIGITAL MARKETING

Reach the Right People
With a Clearer Message.

Strategic digital marketing that helps you connect with your audience and grow your business.

Search Marketing

Get found by relevant audiences.

Social Media

Build active, useful communities.

Content Strategy

Plan meaningful messages.

Campaign Reporting

Review performance and learn.

Data-Informed Digital Marketing

Audience understanding, clear messaging and useful reporting guide a more focused campaign.

Illustrative data-informed digital marketing

Campaign Dashboard

Illustrative example · sample data
125,630Sample reach
8,420Sample engagement
1,245Sample conversions

Channel Performance

Illustrative reach and engagement by channel. Sample units.SearchSocialEmailDisplay

Engagement Trend

Illustrative trend, activity and comparison over six months. Sample units.JanFebMarAprMayJun

● Activity● Comparison

Illustrative Channel Plan
ChannelObjectiveStatusStartEnd
SearchAttract relevant visitorsActive01 Jan30 Jun
SocialGrow awarenessActive01 Jan30 Jun
EmailNurture existing contactsScheduled01 Mar30 Jun
DisplaySupport product launchActive15 Feb30 Jun

All sample channels shown.

Channels Services

A practical scope is agreed around your requirements and intended users.

  • Search Marketing: Get found by relevant audiences.
  • Social Media: Build active, useful communities.
  • Content Strategy: Plan meaningful messages.
  • Campaign Reporting: Review performance and learn.

Measurement Approach

  • Clarify your requirements and desired outcomes
  • Agree responsibilities, milestones and review points
  • Validate the proposed approach with your team
  • Plan handover, adoption and continued support

Campaign Process

  1. Understand

    Understand the agreed work with your team.

  2. Plan

    Plan the agreed work with your team.

  3. Create

    Develop concepts and useful work.

  4. Launch

    Launch the agreed work with your team.

  5. Review

    Review the agreed work with your team.

Read More About Digital Marketing

A practical approach to digital marketing

Connect digital communication with the audiences and business actions that matter.

This area is designed for businesses developing their online presence, enquiry pipeline or customer engagement. The starting discussion covers audience and channel planning, website content and search foundations, with the remaining requirements defined around your organisation’s actual use case.

Digital marketing requires a clear offer, an appropriate message and an effective destination for interested visitors. Advertising spend and outcomes are assessed separately.

AREAS TO EXPLORE

What we can scope with you

01

Audience and channel planning

02

Website content and search foundations

03

Campaign assets and landing pages

04

Measurement and campaign review

Delivery with clear responsibilities

Since 2003, Linkusup’s service direction has centred on understanding the client and adapting the work to the assignment. For this service, we clarify deliverables, dependencies and review responsibilities before implementation begins.

Your proposal should explain the included work, assumptions, schedule and support arrangements. Where third-party products, hosting or paid services are needed, their responsibilities and commercial terms are identified separately.

Make Your Next Campaign More Focused

Let’s talk about a practical next step for your organisation.

Plan Your Campaign
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